Action Sports Ready works

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Action Sports Ready works

Post by haoxinren on Fri 21 Jan 2011, 4:05 pm

 Although in some people’s opinion it might be quite far off from the coolest thing around, the boat shoe has been able to gain itself a nice little bit of popularity over the past couple of years. Sometimes companies will release a full fledged boat shoe and sometimes they will just add a boat toe onto a pre- This is an example of the latter in a shoe that just about all of you should be able to recognize right from the start, this is the new Vans Vault Sk8 Hi Boat LX Navy.
This shoe will feature a soft navy leather upper and will make use of white contrast stitching around the toe to help it to stand out a little better. This will all rest on top of a vulcanized sole and brown leather laces will poke their way through metal eyelets.
This multi-year deal with Jeremy comes on the heels of DC announcing last month that it would be the official and exclusive footwear sponsor of the Monster Energy AMA supra skytop shoes for the next three years. For the 14 years, DC has been involved in the motocross industry through its elite team of motocross athletes and products. This new venture exemplifies DC’s growing commitment and dedication to Motocross.
Motocross fans can get a first look at the gear that will be on display at DC’s booth at the AMA Monster Energy Super cross races through-out the 2011 Super cross season.
For more information on Jeremy and the DC Motocross team visit and stay tuned to DC’s Face book pages including the new DC Moto page, at and
About DC: Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of supra vaider
Action Sports Ready began in July 2010 with Hurley and has grown rapidly to include Electric Visual, Quicksilver, and Billabong & Sank. DC Shoes, Roxy, Rusty, Rhythm, Global Surf Industries, FCS, Futures Fins and Skull Candy come onboard in the New Year. So far 50% of Australian retailers have received email invitations and we expect the majority of these to start training in the new year with follow up from our customer service team and the brand reps. Action sports ready aims to increase knowledge and service capabilities and therefore sales. Brands are always trying to educate retailers and their staff on their products and primarily on their core best-sellers that are sold to the majority of their retail network.
Action Sports Ready provides a platform for brands to provide that education and knowledge on a far greater scale than what is currently possible. At the moment most brands would only ever get to 20% of their stores that represent 80% of their sales. The real opportunity for brands is reaching the other 80% of the stores and their staffs that have the capacity to significantly grow sales from increased supra shoes black are always my first choice and training of their products features and benefits.
Plus, for the first time, brands have the opportunity to provide training 24/7 in their own unique format that truly represents their brand values. has the capacity to reach the entire retail network including all the casual staff that makes up the wider community of the retails sales team.
Action Sports Ready works directly with the brands sales and marketing teams to develop brand specific online training content that is relevant, meaningful, and engaging. Our unique training formula ensures retail training is time efficient and focused on increasing sales turnover by category in a measured format. We do this in a way that enables brands to express their core values in their own unique way. Brands pay a monthly subscription or rental for the use of the platform, its resources, and our expertise. The monthly fee is charged per category like dc shoes online, eyewear, denim, snowboards, bindings, etc. In addition a once off fee is charged for video uploads to cover the bandwidth cost associated with hosting each brand’s video training.
Access to product and brand training is free for retailers. A premium membership will come online in July 2011 providing retailers with the options of building their own in-store courses and access to retail sales training courses and recruitment functionality.

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